The OpenEdge Hive

I was watching the Charlie Rose interview with Marc Andreessen and he mentioned an interesting and inexpensive means of product marketing research.

Google Adwords.

Before even laying down a stitch of code, go out and buy some ad words based on the features or industry or demographic for your product. It doesn't have to even go to a real page (of course you probably don't want to screw your domain so use another) - just use the web site to pick up on how much interest there is in that product.

See the interview here:

http://www.charlierose.com/view/interview/10093